Primera's DVD / BD / CD duplication and printing equipment automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in DVD , CD or Blu-ray recorder. After recording, each CD or DVD is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution.

Primera Technology is the world's leading developer and manufacturer of automated DVD, BD and CD duplication and printing systems.

Since 1985, Sonic has consistently been the first to offer the advanced technology and expert information required to manage the transitions to new consumer media standards. Today, Sonic's Scenarist^® Blu-ray Disc and DVD authoring systems are used by the vast majority of high–end facilities to provide Hollywood with the services they need and the blockbuster quality and player compatibility they demand. Sonic is your right choice for professional authoring and encoding systems.